Though they had a strong mission, Braven struggled to clearly and simply convey their brand in a way that made people take action. See how we updated the brand by creating a vision of community.

They needed to turn their passion for an historic building into a viable business. We unearthed and celebrated the unique story and used it as a guiding design principle to ignite the launch campaign.

Inspired by the story behind this heritage company’s deep history of handmade leather goods, we showed how history and modernity can happily coexist, and how their timeless style transcends trend.