Equality Charter School came to us shortly after launching a new brand identity and website. The challenge? While everything was technically “new,” it didn’t feel like them

Instead of starting over, we took their existing brand and infused it with personality, warmth, and joy — staying true to who they are while making the brand feel alive. The result was a refreshed, expressive identity that finally reflected the school’s spirit — without the cost of a full rebrand.

• Refreshed brand guide


• Updated brand color palette


• Refined brand voice and tone


• Developed a colorful, joyful illustration style


• Photography and video


• Website strategy, design, and development


• Ongoing website maintenance and analytics


• Ongoing graphic design support

“I almost cried when I saw the new website. It’s so beautiful!”

— Gabriel Park, Chief Financial Officer, Equality Charter School