In the fall of 2020, Whittier accepted a challenge from the Saint Paul & Minnesota Foundation: name, brand, build a website, and launch a campaign for the Frontline Families Fund. The nonprofit had its own epic mission: raise one million dollars to benefit the families of healthcare-worker casualties of the pandemic. We launched this massive project in just five weeks, giving the organization nine months to meet their fundraising goal. Three weeks later, the nonprofit passed its original one-million-dollar target. So, they decided to double it.